Introduction “Dupes” have become insanely common in today’s consumer- ran market. Consumers are constantly exposed to cheaper alternatives, no matter whether it’s fashion, beauty, or even lifestyle […]
Introduction Every industry seeks to create colonise a word before it sells a product, for language is often the first point of consumer trust and recognition. In […]
Introduction In Trademark Law, the concept of ‘bad faith’ is examined through the registration of a mark that was registered or used with dishonest or insincere intentions […]
Adjudicated by the Honorable Delhi Hight Court on May, 30, 2025, this case was much more than a mere dispute between two corporate giants, but rather a […]
Introduction In an era where fame is currency, beauty brands launched by celebrities have evolved into powerful brand empires. From Selena Gomez’s Rare Beauty to Kylie Jenner’s […]
Intellectual Property Rights (IPR) provide the essential nourishment for innovative ideas and thus fuel economic growth. The 2016 National IPR Policy of the DPIIT is an example: […]
Machines that are designed to understand, acquire knowledge, and solve problems in a manner similar to that of humans are said to exhibit artificial intelligence. Because AI […]
INTRODUCTION For a long time, logos, names, and jingles have been the mainstays of trademark law. A recent trend in branding, however, is the use of non-traditional […]
Trademark and branding roles in Business Strategy Due to fierce competition in India nowadays, having a brand is essential. Branding also refers to a company’s brand and […]
Introduction In the world around, you might have witnessed an advertisement taking place without being in official association with the organisers or the owners, but pretends in […]