Introduction In the world around, you might have witnessed an advertisement taking place without being in official association with the organisers or the owners, but pretends in […]
Introduction In the world around, you might have witnessed an advertisement taking place without being in official association with the organisers or the owners, but pretends in […]
Ambush marketing has been developed into a booming area of marketing, which can be aptly described as parasitic marketing, as various academicians say so. The term was […]