Trademarks are not just marks or labels, they carry value and encourage commerce and signifies credibility and quality in the market. But what happens, however, when these […]
The well-known tech giant “Microsoft Corporation” has quite a history of appearing in a plethora of cases involving intellectual property rights. The tech giant flashed in the […]
INTRODUCTION For a long time, logos, names, and jingles have been the mainstays of trademark law. A recent trend in branding, however, is the use of non-traditional […]
Trademark and branding roles in Business Strategy Due to fierce competition in India nowadays, having a brand is essential. Branding also refers to a company’s brand and […]
Introduction Trademarks are valuable assets for businesses; they reflect the identity, reputation and goodwill that a company builds with its target consumer. They can include anything from […]
Introduction Customs law and trademark law operate at a crucial interface when it comes to protecting intellectual property rights (IPRs) and against counterfeiting. The Trademarks Act, 1999, […]
Introduction Well, the online space is indeed centuries apart from any business process for creating a brand and speaking with its audience; now everything can even protect […]
Abstract In the changing landscape of intellectual property law, Trademarks have gone beyond the traditionally used symbols, names, logos to enhance the non-traditional identifiers. Non-conventional or Non-Traditional […]
INTRODUCTION Trade dress protection is an important aspect of intellectual property, whereby the special visual aspect of products or packaging will identify the origin of products to […]
INTRODUCTION A trade mark means, in respect of any products and services, a sign which serves to distinguish in the commercial space the products and services from […]