Introduction Well, the online space is indeed centuries apart from any business process for creating a brand and speaking with its audience; now everything can even protect […]
Trademarks: An Emerging Social Media and Influencer Phenomenon
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Beyond The Ordinary: The Rise in Use of Non-Conventional Trademarks in Pharmaceuticals Industry
Abstract In the changing landscape of intellectual property law, Trademarks have gone beyond the traditionally used symbols, names, logos to enhance the non-traditional identifiers. Non-conventional or Non-Traditional […]
Trade Dress Protection for Non-Traditional Marks in the Fashion Industry
INTRODUCTION Trade dress protection is an important aspect of intellectual property, whereby the special visual aspect of products or packaging will identify the origin of products to […]
Trademark Dispute between FEVIKWIK AND KWIKHEAL
INTRODUCTION A trade mark means, in respect of any products and services, a sign which serves to distinguish in the commercial space the products and services from […]
The Madrid Protocol: Streamlining International Trademark Registration
INTRODUCTION Earlier, businesses seek operations that go beyond borders in an increasingly globalized economy. New opportunities seemingly point to greater growth, but with it comes diffiernt challenges: […]
Smell, Taste, Texture? : Exploring the world of Unconventional Trademarks
Introduction In the most normal of instances, a trade mark is registered either in the form of a word mark i.e. the name of the product/brand or […]
Empowering Trademarks: How Emerging Technologies Are Revolutionizing Brand Protection
Why do trademarks matter in corporate strategy? A trademark is, by definition, a sign capable of distinguishing the goods or services of one enterprise from those of […]
Common Mistakes to Avoid When Registering a Trademark
Introduction Registration of a trademark is an important step toward building a brand on solid ground. However, the process is quite challenging, and small mistakes can result […]
Haldiram India Pvt. Ltd. V. Berachah Sales Corporation And Ors., 2024: A Case Study On “Well-Known Trademarks
Introduction The brand ‘Haldiram’ has been synonymous with various savouries in India for many years, especially their legendary bhujia. The term Haldiram written in red over a […]
Understanding India’s Trademark Regime: A Simple Guide
In today’s world, the term “trademark” pops out in discussions pertaining to business and brand. But what, exactly, is a trademark and why does it matter? Below […]