Two Days International Symposium for R&D Scientists and IP Practitioners

Two Days International Symposium for R&D Scientists and IP Practitioners We are happy to inform you all that IIPRD and Khurana & Khurana, in association with Sughrue Mion, PLLC, (US) is holding an International Patent Symposium covering all major and relevant Pharmaceutical/Biotechnology Related Patent issues in the month of September, 2014 in India. The Two-Days International Symposium would be covering Strategies for Managing Pharma, Biotech & Chemical Patent Portfolios in US & India and is being held from 22 -23’rd September 2014 at Hotel Hilton, Mumbai and 24-25’th September 2014 at Hotel Taj Banjara, Hyderabad. About the Speakers: The speakers are a... Read More

Two-Days International Symposium on Strategies for Managing Pharmaceutical, Biotechnology & Chemical Patent Portfolios

We are happy to inform you all that IIPRD and Khurana & Khurana, in association with Cantor Colburn (US) and Fukami Patent Office (Japan) are holding an International Patent Symposium covering all major and relevant Pharmaceutical/Biotechnology Related Patent issues in the month of February, 2014 in India. The Two-Days International Symposium would be covering Strategies for Managing Pharma, Biotech & Chemical Patent Portfolios in US, Japan & India and is being held from 3′rd-4’th February 2014 at Hotel Hilton, Mumbai and 5'th-6'th February 2014 at The Gateway Hotel Ummed, Ahmedabad. About the Speakers: The speakers are a unique gathering of Patent Attorneys, Legal Counsels,... Read More

An analysis on comparative advertising

Comparative advertising means comparing different brands on price, services and other factors and focusing on advertising one of the brands in a way to show how their rivals are inferior as compared to it. This comparison would be very obvious to the audience due to its explicit comparison. The Federal Trade Commission (USA), defined comparative advertising as “advertisement that compares alternative brands on objectively measurable attributes or price, and identifies the alternative brand by name, illustration or other distinctive information.” The case Gillette Australia Pty Ltd. v Energizer Australia Pty Ltd. (2002) 193 ALR 629 seconded this definition. The types... Read More