The Cocoa Wars!

Two premier chocolate brands recently locked horns in the market. Hotel Chocolat alleged that Waitrose had launched a luxury chocolate bar which was deceptively similar to their trademark chocolate bars. The firm also got backing from a fellow chocolatier ‘Choc on Choc’ which believe that Waitrose’s Easter eggs are deceptively similar to their own. Waitrose, of course, denied all allegations in this regard despite the fact that all theirs bars are about the same size as that of Hotel Chocolat’s and also have the distinct wavy edges as they do as opposed to the straight edges the usual chocolate bars... Read More

Kerala’s New Geographical Indication (GI Tag)

  Geographical Indication (GI) is an Intellectual Property Right like any other IPR which is described in Article 22 of TRIPS (Trade Related Aspects of Intellectual Property) Agreement as “indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin”[1]. It is given to the products which are unique and limited to certain geographical indications only. They can be given to any kinds of products and does not differentiate among manufactured or... Read More

Should Startups Focus On IPR Laws? How Important Is IP For A Startup?

Emergence of an idea: When entrepreneurs draft business strategies they are often aloof from the intricacies of law, infringement and legal compliances. The prima facie focus in on how the venture must be shaped in order to scale into a flying unicorn, albeit breaking the norms for the mere purpose of achieving the targets and survival in the market. In order to protect your kernel of business ideas, IPR must be sought the very moment you start to pen down your ideas for projecting them into reality. This will not only prevent your competitors from stealing your ideas but will... Read More